Steve Andrews & Associates
A 26-year veteran of the Caribbean spa industry, Steve first discovered
the benefits of massage therapy while participating in the sport of karate,
where he developed his skill for treating tired, sore muscles resulting from contact
sports. He established Soothing Touch Massage & Aromatherapy in the
mid-1990s, combining his skills as a therapist and his love for and
participation in contact sports. In 2002, he combined massage therapy services
with beauty treatments, utilizing the ambience of a quiet country setting.
Subsequently, Soothing Touch Da Spa Inc. was established in an exclusive
enclave in Barbados.
Steve now operates three spa locations in
Barbados: Soothing Touch Express at the Grantley Adams International Airport,
Soothing Touch on the Beach and Soothing Touch at the Bamboo Retreat. He continues to
work towards realizing his dream of making Soothing Touch Da Spa a premier
Caribbean spa. The quality of the Soothing Touch product has also attracted
promotional partnerships with major local and international brands, and Steve
is recognized by his peers as one of the Caribbean’s foremost spa entrepreneurs.
His wide range of experience and training has allowed him to conduct
spa therapy workshops for therapists across the Caribbean. He was also chair of
the Caribbean Spa and Wellness Training Committee and organized the first
regional training workshop for spa therapists in the Caribbean. He was also
adviser to the national beauty training institutions in Barbados and has spoken
at regional conferences on training and standards across the Caribbean.
Steve’s passion to develop the Caribbean as the
world’s leading spa destination earned him the post of chairperson, Caribbean Spa and Wellness
Association (C-SWA). As a founding member, he lent his broad expertise to the
association, travelling around the world and looking at best practices for the
Caribbean spa brand and also co-managing a US$800,000 CARTFUND project with the
Caribbean Export Agency, to develop health and wellness in the Caribbean.